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Our Vision
Coolabah Turf – award winning grower and supplier of premium instant turf and lawns for life.
Our Mission
To produce and deliver sustainable instant turf and lawn solutions to Victorian residential, council and commercial landscape customers.
We:
- Are passionate about the turf and lawn industry and the power our people and our products have to make a positive impact on people’s lives.
- Commit to the genuine care and wellbeing of our team, customers, suppliers and community.
- Honour the integrity and commitment we have to our environment through sustainable business practices.
- Supply an exclusive range of high quality drought-tolerant, water-smart turfgrass varieties.
- Invest in ongoing research, development and education, with a commitment to growth and industry and business innovation.
Our Why
We don’t just produce and sell lawns; we change lives.
Our work enables the creation of quality green spaces.
Our work encourages people to connect with nature, families and friends and the great outdoors.
Our work promotes activities that improve and increase health, wellbeing, social interaction and personal and community pride.
Our Values
These values reflect our beliefs and shape our expectations.
These values influence team attitudes and behaviours.
These values guide our business, our purpose, our priorities and our decision making.
We measure the performance of our culture, people, brand, product, service and relationships against these values.
We live these values every day. These values are our culture.
We believe in bringing your best
We surround ourselves with quality people and enjoy quality relationships. We have an unwavering commitment to product and service quality, and we strive for excellence in all that we do.
We have high standards. We have high expectations. We are consistent. We strive to exceed expectations at every opportunity. We take great pride in our work. Accuracy and the little details are important to us. We believe that great is a collection of very small things all done the right way. We bring our A-Game every day and wholeheartedly apply our individual abilities and talents. We raise issues and provide solutions. We question if things could be done better. We seek new ways to improve.
We believe that sweating the details shows you care
We care deeply about our work, colleagues, clients, supply partners, community and the environment. Our attitudes, words and behaviours demonstrate we that care. We have passion. We have pride.
We care for our self and those around us. We care about the now and the future. We demonstrate care by prioritising our health, safety and welfare. We are interested. We are engaged. We are invested. We are responsible. We take ownership. We are accountable. We give it our best shot. We go the extra mile. We deliver on promises made. We listen. We respect. We take action. We make an effort to be clear. We follow up and closeout. We are decent and do the right thing. We are fair, cooperative and helpful. We show we care through our passion, commitment and courage.
We believe that from little things big things grow
We believe in creating the best conditions for growth. We believe in identifying and realising potential. We believe that everyone and everything has the potential to grow and develop. We recognise that strong growth requires time, effort and support. We welcome new ideas. We are open to new possibilities. We actively explore new ways of doing things. We passionately pursue innovation. We seek out ways to improve our skills, capabilities and capacity. We plan so we can thrive in the future. We acknowledge and reward effort. We celebrate achievement. We welcome constructive challenge. We acknowledge and accept that sometimes there can be growing pains. We accept responsibility for our mistakes and learn from these. We are leaders and role models. We demonstrate excellence and show leadership. We welcome innovation and advancement. We always move forward.
We believe a job worth doing is worth doing well
Our people and our reputation are respected and our brand is trusted. We are honest. We honour promises and we keep our word. We always deliver. We are reliable. We surround ourselves with honest people. We set benchmarks. We adhere to best practice. We have good intentions. We make honest mistakes. We say sorry. We take responsibility. We are authentic. We are ethical. We have good work ethic. We work hard. We don’t do short cuts or quick wins. We don’t compromise our moral ground. We promote, support, celebrate and enable the success of others.
We are kind. We be our best. We show up. We respect and value natural resources and we always work to minimise our environmental impact. We recognise that our work has a positive impact on lives and communities. Our work enables healthy, active lifestyles and promotes community pride. We respect that our individual and collective attitudes and behaviours can have a profound impact on brand health and team culture.
Our team, our culture and level of quality inspire others. We are positive, energetic, optimistic and fun. We have a genuine love for life and our work, and that shines through in everything we do. We are highly professional. We are talented, knowledgeable, dedicated and hardworking. We are a strong voice in the turf industry – we have heft and influence.
We believe in the power of relationships
We recognise, respect and value connection and interconnectedness. We prioritise team and workplace harmony. We are aware that when we strengthen our connections, they strengthen us.
We seek out like-minded people and companies to do business with. We value collaboration and cooperation. We invest time, energy and attention into our relationships. We always make our customers and clients feel seen, heard and valued. We value and respect our brand and its role in connecting with our audience. We respect the environment and the relationship between all living things. We are responsible and act sustainably. We have a strong commitment to our local community. We build healthy communities. We believe that meaningful connections are fundamental to good health and wellbeing. Our work enables people to connect with the outdoors and activities that encourage positive health, social and community outcomes. Instant lawn landscapes provide a third space for people and families to disconnect, to reconnect in a fast paced, modern digital world. We encourage people to connect with themselves and with nature.
Our brand, people, products and projects make a positive impact every time.
